Zapier vs Make (Integromat) 2025: Which Automation Platform Is Best?
About Zapier vs Make (Integromat) 2025: Which Automation Platform Is Best?
Automation is no longer a luxury in 2025 — it’s a necessity. Whether you’re a small business, a freelancer, or an enterprise team, automation platforms like Zapier and Make (formerly Integromat) save hours every week by connecting apps and eliminating repetitive tasks.
But while both tools aim to simplify workflows, they have very different approaches:
- Zapier is known for its ease of use and massive app library.
- Make is known for its powerful, visual workflow builder and affordability.
If you’re asking, “Zapier vs Make — which one should I choose?” this guide breaks it down across features, pricing, usability, and scalability.
Quick Comparison Table
Feature | Zapier | Make (Integromat) |
Best For | Beginners, SMBs, quick automations | Power users, complex workflows |
Pricing | Starts $19.99/mo | Starts $9/mo |
Free Plan | Yes (100 tasks/mo) | Yes (1,000 ops/mo) |
Ease of Use | Extremely easy, no learning curve | Steeper learning curve |
Workflow Builder | Linear (step-based “Zaps”) | Visual drag-and-drop builder |
Integrations | 6,000+ apps | 1,500+ apps (but deeper control) |
Advanced Features | Multi-step Zaps, paths, filters | Routers, branching, iterators, error handlers |
Scalability | SMB → Enterprise | Developers, advanced workflows |
Features Breakdown
Ease of Use
- Zapier: Beginner-friendly; set up in minutes. Ideal for non-technical users.
- Make: Visual workflow builder is powerful but intimidating for beginners.
Workflow Complexity
- Zapier: Great for linear workflows (e.g., “If new lead in HubSpot → send Slack message → add to Google Sheet”).
- Make: Better for branching workflows, routers, conditional logic, and loops.
Integrations
- Zapier: 6,000+ apps, widest coverage in the industry.
- Make: 1,500+ apps, fewer than Zapier but often with deeper, more customizable modules.
Performance
- Zapier: Runs reliably but sometimes slower for complex automations.
- Make: More efficient for heavy-duty automations (batch processing, API calls).
Pricing
Plan | Zapier | Make (Integromat) |
Free | 100 tasks/month | 1,000 ops/month |
Entry | $19.99/month (750 tasks) | $9/month (10,000 ops) |
Mid-Tier | $49/month (2,000 tasks) | $16/month (40,000 ops) |
Advanced | $89/month (5,000 tasks) | $29/month (100,000 ops) |
Enterprise | Custom | Custom |
Make is significantly cheaper for heavy usage. Zapier is pricier but offers a larger app ecosystem.
Zapier Pros & Cons
Zapier Pros | Zapier Cons |
|---|---|
Easiest automation tool to use | Expensive as task volume grows |
Largest app library (6,000+) | Limited advanced logic vs Make |
Reliable and well-supported |
Make Pros & Cons
Make Pros | Make Cons |
|---|---|
Best for complex workflows | Learning curve for beginners |
Affordable, especially for power users | Smaller app library than Zapier |
Visual builder provides more control |
Who Should Use Each
Choose Zapier if:
- You’re a freelancer or SMB.
- You want a quick, no-learning-curve solution.
- You rely on integrations with niche apps (Zapier’s coverage is unmatched).
Choose Make if:
- You’re a power user or developer.
- You need branching, loops, or complex automations.
- You want affordable automation at scale.
FAQ
Not always. Zapier is better for simplicity; Make is better for complex automations.
Yes — Make’s pricing scales much better for heavy usage.
It can, but it’s less flexible than Make’s routers and iterators.
Yes — beginners often prefer Zapier.
Final Verdict
In the battle of Zapier vs Make (Integromat) in 2025, the winner depends on your use case:
- Choose Zapier if you want ease of use, the largest app ecosystem, and simple workflows.
- Choose Make if you want affordability, complex automations, and maximum flexibility.
Both are excellent, but for scaling automation, Make provides more value. For beginners, Zapier is still unbeatable.