Google Analytics 4 (GA4)
Best for comprehensive web and app analytics
Overall Rating
Google Analytics 4 (GA4) Reviews & Product Details
Google Analytics 4 (GA4) Product Details
GA4 offers event-based tracking, cross-platform reporting, and AI-powered insights, making it ideal for marketers and data analysts who want detailed audience and engagement metrics.
Key Features
Event-based tracking for websites and apps
Cross-platform and cross-device reporting
AI-powered insights and anomaly detection
Conversion tracking and audience segmentation
Integration with Google Ads and other marketing tools
Pros & Cons
Pros | Cons |
|---|---|
Free for most businesses | Learning curve for users familiar with Universal Analytics |
Advanced analytics and AI-driven insights | Some reports and features are less intuitive |
Cross-device and cross-platform tracking | Limited historical data migration from Universal Analytics |
Pricing Box
Pricing Model
Free
Monthly Pricing
Yearly Pricing
Alternatives
Google Analytics 4 (GA4) Reviews
3.5/5
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Ease of Use Rating
Value for Money Rating
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