Matomo is a privacy-focused web analytics platform that provides detailed insights into website visitors, user behavior, and conversions while keeping full ownership of your data.
Key Features
Visitor tracking and behavior analytics
Goal conversion and e-commerce tracking
Heatmaps and session recordings
GDPR and privacy compliance
Customizable dashboards and reports
Pricing Box
Freemium
Pricing Model
0 $
Monthly Pricing
0 $
Yearly Pricing
Pros & Cons
Pros
Full ownership of data
Strong privacy and compliance features
Extensive analytics and reporting options
Cons
Self-hosted version requires technical setup
Cloud plan can get pricey for larger sites
Less community support compared to Google Analytics