Wrike Review 2025: Is It the Best Project Management Tool for Marketing Teams?
About Wrike Review 2025: Is It the Best Project Management Tool for Marketing Teams?
Wrike has carved out a reputation as the project management platform for marketing, creative, and professional services teams. While ClickUp and Asana battle over general project management, Wrike doubles down on campaign workflows, creative approvals, and client-facing reporting.
In 2025, Wrike is positioning itself as an enterprise-ready solution for agencies and marketing departments that need more than just task lists. But does Wrike deliver enough to justify its price, especially against competitors like Monday.com and Smartsheet?
We tested Wrike across marketing, creative, and product teams to see how it performs in real workflows. Here’s everything you need to know.
Key Takeaways
- Best for marketing, creative, and client service teams.
- Strong workflow templates and proofing tools.
- Pricing higher than competitors.
- Learning curve steeper than Asana or Trello.
Features Breakdown
Campaign & Workflow Templates
Wrike offers custom templates for campaign launches, marketing calendars, and creative asset approvals.
Proofing & Approvals
Unique to Wrike: document proofing with markup and version control — perfect for creative teams.
Dashboards & Reporting
Strong analytics with real-time dashboards, workload views, and campaign ROI tracking.
Automations
Rules-based automations streamline repetitive tasks (assigning work, updating statuses).
AI Features (2025 update)
Wrike AI suggests task prioritization, auto-tags campaigns, and generates campaign summaries.
Pricing
| Plan | Price (per user/month) | Best For |
| Free | $0 (basic tasks) | Small teams testing Wrike |
| Team | $9.80 | Small marketing teams |
| Business | $24.80 | Growing agencies |
| Enterprise | Custom pricing | Enterprises with compliance needs |
Plan
- Free
- Basecamp Pro
- Basecamp Flat
Price
- $0 (limited features)
- $15 per user/month
- $299/month flat rate
Best For
- Freelancers testing
- Small businesses
- Larger teams (unlimited users)
Wrike is more expensive than ClickUp or Asana, but its marketing-specific features justify the price for agencies.
Pros & Cons
Pros
- Best-in-class for marketing workflows
- Proofing/approval features for creatives
- Strong dashboards & analytics
Cons
- Higher pricing
- Overwhelming for small teams
- Setup required to unlock full value
Who Should Use Each
Wrike is best for:
- Marketing teams managing campaigns.
- Creative agencies needing approvals/proofing.
- Professional services firms that want client reporting.
It’s not ideal for:
- Small teams on tight budgets.
- Freelancers (better off with Trello or Asana).
Comparisons
- Wrike vs Monday.com: Wrike stronger for marketing approvals; Monday better for enterprise dashboards.
- Wrike vs Asana: Wrike more robust for agencies; Asana easier for small teams.
- Wrike vs ClickUp: ClickUp cheaper and more flexible; Wrike wins for creative workflows.
Comparisons
- Wrike vs Monday.com: Wrike stronger for marketing approvals; Monday better for enterprise dashboards.
- Wrike vs Asana: Wrike more robust for agencies; Asana easier for small teams.
- Wrike vs ClickUp: ClickUp cheaper and more flexible; Wrike wins for creative workflows.
Frequently Ask Questions
Is Wrike good for marketing?
Yes — Wrike is built for campaign workflows and asset approvals.
Is Wrike free?
Yes, but the free plan is very limited.
Does Wrike integrate with Adobe tools?
Yes, Wrike integrates tightly with Creative Cloud.
Is Wrike better than Monday.com?
For marketing, yes. For enterprises, Monday may be better.
Final Verdict
Wrike is the best choice for marketing and creative teams in 2025. Its campaign templates, proofing tools, and integrations with Adobe and Salesforce make it ideal for agencies and client-facing businesses.
However, Wrike is more expensive and complex than ClickUp or Asana, so it’s best suited for teams that need advanced marketing workflows and client deliverables.
If you’re running campaigns and want a system tailored to marketing, Wrike is worth the investment.