Google Analytics 4 (GA4)
Google Analytics 4 (GA4) Reviews & Product Details
Google Analytics 4 (GA4) Product Details
Google Analytics 4 is Google’s latest web and app analytics platform, providing advanced tracking, reporting, and insights to help businesses measure user behavior and optimize digital performance.
Key Features
- Event-based tracking for websites and apps
- Cross-platform and cross-device reporting
- AI-powered insights and anomaly detection
- Conversion tracking and audience segmentation
- Integration with Google Ads and other marketing tools
Pricing Box
Free
Pricing Model
0 $
Monthly Pricing
0 $
Yearly Pricing
Pros & Cons
Pros
- Free for most businesses
- Advanced analytics and AI-driven insights
- Cross-device and cross-platform tracking
Cons
- Learning curve for users familiar with Universal Analytics
- Some reports and features are less intuitive
- Limited historical data migration from Universal Analytics