Bottom line: MailerLite's subscriber-tiered pricing scales predictably across two named plans — Comfort and Power — with a 10% annual discount and a live promotional offer for new sign-ups. The decision that matters most is not which plan to choose at launch, but whether your list size and workflow complexity will keep renewal costs manageable as you grow across multiple client sites.
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Who this guide is for: Marketing teams and agency operators running campaigns across a portfolio of websites — typically somewhere between five and fifty properties — who need to understand exactly what they will pay at renewal, when an upgrade becomes unavoidable, and how billing changes as subscriber counts climb. If you are evaluating a single personal newsletter or a one-site hobby project, the decisions covered here are larger than your current need. If your procurement process involves enterprise contract negotiation or a dedicated legal review team, MailerLite's self-serve tiers are not the right starting point and this guide is not aimed at that context.
The real choice is not between Free and paid — it is knowing exactly which subscriber threshold will force your next renewal bill upward, and whether the Comfort or Power plan structure fits the way your team actually operates across client campaigns.
The Real Cost of Picking the Wrong Email Marketing Plan Across Multiple Sites
Pricing verified: 2026-08-26. Product scope: Marketing. These plan and availability details were verified from current source evidence and stored in Toolvoro's catalog.
Availability: Free plan not available; free trial available.
| Tier | Plan | Monthly billing | Annual monthly equivalent | Annual total |
|---|---|---|---|---|
| 500 subscribers | Power | 25 | 22.5 | 270 |
| 500 subscribers | Comfort | 12 | 10.8 | 129.6 |
| 50K subscribers | Power | 389 | 350.1 | 4201.2 |
| 50K subscribers | Comfort | 319 | 287.1 | 3445.2 |
| 100K subscribers | Power | 489 | 440.1 | 5281.2 |
| 100K subscribers | Comfort | 439 | 395.1 | 4741.2 |
| 150K subscribers | Power | 759 | 683.1 | 8197.2 |
| 150K subscribers | Comfort | 619 | 557.1 | 6685.2 |
| 200K subscribers | Power | 1110 | 1007.1 | 12085.2 |
| 200K subscribers | Comfort | 810 | 737.1 | 8845.2 |
| Tier | Plan | Monthly billing | Annual monthly equivalent | Annual total |
|---|---|---|---|---|
| 500 subscribers | Power | 25 | 22.5 | 270 |
| 500 subscribers | Comfort | 12 | 10.8 | 129.6 |
| 50K subscribers | Power | 389 | 350.1 | 4201.2 |
| 50K subscribers | Comfort | 319 | 287.1 | 3445.2 |
| 100K subscribers | Power | 489 | 440.1 | 5281.2 |
| 100K subscribers | Comfort | 439 | 395.1 | 4741.2 |
| 150K subscribers | Power | 759 | 683.1 | 8197.2 |
| 150K subscribers | Comfort | 619 | 557.1 | 6685.2 |
| 200K subscribers | Power | 1110 | 1007.1 | 12085.2 |
| 200K subscribers | Comfort | 810 | 737.1 | 8845.2 |
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Frequently Asked Questions
Current plans and pricing: Use our partner link to view current plans, pricing, and any available offers. Final pricing and promotional terms are set by the provider and may vary by plan, billing cycle, usage, region, and eligibility.
What exactly triggers a forced upgrade during an active campaign, and how much warning do I get?
MailerLite bills by active subscriber count, so the trigger is crossing a tier boundary — say, moving from 50,000 to 50,001 active subscribers. You don't get mid-cycle warning emails the moment you cross a line; the change typically surfaces at your next billing date. If you're on annual billing and hit the next tier early, expect an upgrade prompt rather than automatic charge. The safest move is to project your peak subscriber count before committing to any annual plan, then buy one tier ahead if growth is steady.
Does the 50% first-month discount apply if I'm already on the free plan, or only for brand-new accounts?
The active promotional offer — 50% off your first month using code GOLITE50, verified through September 24, 2026 — applies to both new customers and existing free plan users upgrading to Comfort or Power on monthly billing. It covers one month only and doesn't stack with the 10% annual discount, since the annual discount requires a full-year commitment rather than a monthly billing cycle.
How does MailerLite count subscribers for billing — do unsubscribes and bounces still count against my tier?
Your billing tier is based on active subscribers, not total contacts ever imported. Unsubscribed and bounced contacts that remain in your account may still count depending on your list hygiene settings, so the number in your billing summary can run higher than the list you're actively mailing. Before locking in an annual plan, pull the count directly from MailerLite's billing summary — not your signup form dashboard — and clean suppressed contacts that you no longer need to retain.
At what point does the Power plan actually become cheaper than Comfort when you factor in team size?
Comfort allows three user seats. Power has no seat cap. If your team needs four or more active logins — account managers, writers, analysts — you structurally can't stay on Comfort regardless of subscriber count. $25). Teams with complex workflows often find the Power plan's economics make more sense earlier than the subscriber pricing alone suggests.
Can I switch between monthly and annual billing mid-contract, and does switching affect my current subscriber tier?
Switching from monthly to annual billing is generally possible through your account settings, and it doesn't reset your subscriber tier — you stay in whatever band your active count puts you in. The 10% annual discount applies going forward from the switch date. Switching from annual back to monthly is less straightforward and may depend on where you are in the billing cycle. If this flexibility matters to your budget planning, confirm the exact switch policy with MailerLite support before committing to annual billing.